DIGITAL & SOCIAL

I've produced and project managed a variety of digital and social pieces for streaming services, theatrical releases and television launches. All of the creative you see below was posted as paid or organic media, or appeared as digital OOH. Head over to my Vimeo page to check out more of my digital and social work.

Don't Look Up "Hype"

Paramount Streaming 2023 Milestones

Wayfair x Puppy Bowl XX "Puppy Bowl Watch Party Personalities"

Don't Look Up "Comet"

Halloween Kills "Alive"

Halloween Kills "Evil"

Resident Evil: Welcome to Raccoon City "1 Month Countdown"

Sweet Girl "Greatest Hits"

Sweet Girl "OOH LA Live"

F9 "All The Way Up"

F9 "Good To Be Back"

Fantasy Island "Ruby Bumper"

Ralph Breaks the Internet Case Study

Ralph Breaks the Internet "This or That"

Ralph Breaks the Internet "Can You Find"

Ralph Breaks the Internet "National Pickle Day"

When Disney came to my team at Nickelodeon Velocity asking for social content in support of Ralph Breaks the Internet, my team was still very new to the social game. Being on the pulse of all things social myself, I spearheaded concepting efforts that not only supported the movie, but also felt authentic to the Nickelodeon brand voice. After deep diving into Nick's social platforms and researching what was performing well on each, I came up with the three paid concepts you see above. Disney was so pleased with the outcome of the campaign that they returned to my team on 5+ new titles asking for more gamified, disruptive content that ultimately brought in over $125K in incremental revenue.